Agency Campaigns • Creative Production • Campaign Operations

IOVATE HEALTH
SCIENCES CAMPAIGNS

Supported digital campaign execution for Iovate Health Sciences International Inc. brands MuscleTech, Six Star Pro Nutrition, and Hydroxycut while working across creative, account, copywriting, and review workflows at Dominant Creative.

Client: Iovate Health Sciences

Brands: MuscleTech, Six Star, Hydroxycut

Role: Account Support / Campaign Operations

Focus: Creative + Copy Review

PROJECT OVERVIEW

Background

During my time at Dominant Creative, I supported digital campaign work for Iovate Health Sciences International Inc., contributing to campaign-related materials across MuscleTech, Six Star Pro Nutrition, and Hydroxycut. The work involved both creative production support and campaign operations coordination.

Core Challenge

Multi-brand campaign support required strong organization, clear communication, deadline management, copy accuracy, asset coordination, and careful review of advertising and legal documentation within a fast-moving agency workflow.

BRANDS SUPPORTED

MuscleTech: Performance nutrition and sports supplement campaign support.
Six Star Pro Nutrition: Fitness-focused campaign and creative asset support.
Hydroxycut: Marketing and review support for consumer supplement campaign materials.

MY CONTRIBUTIONS

Creative & Campaign Support

Supported creative asset generation for digital campaign materials.
Assisted with campaign presentation and deck building.
Contributed to ad copy development and messaging refinement.
Helped organize materials for campaign review and internal alignment.

Copy & Review Workflow

Reviewed ad copy for clarity, consistency, and campaign fit.
Assisted with legal document review related to campaign materials.
Checked creative and messaging against feedback from account and creative leads.
Supported clean handoff of reviewed materials across teams.

Cross-Functional Coordination

Corresponded with creative team members, account leads, and copywriters on deadlines.
Participated in internal tissue sessions and campaign discussion meetings.
Tracked outstanding needs across creative, account, and copy review workflows.
Helped maintain project momentum during campaign development cycles.

TOOLS & WORKFLOWS

Google Slides Campaign Decks Creative Briefs Ad Copy Review Legal Review Asset Generation Deadline Coordination Agency Workflow Stakeholder Communication

SKILLS DEMONSTRATED

3 Consumer health and performance nutrition brands supported.

360° Campaign support across copy, creative, decks, review, and coordination.

4+ Cross-functional groups supported: creative, account, copy, and review teams.

1 Integrated agency workflow supporting multi-brand campaign execution.

PROCESS

1. Campaign Alignment

I participated in internal discussions to understand campaign direction, brand priorities, creative needs, deadlines, and review requirements.

2. Asset & Deck Development

I supported asset generation and campaign deck building to help package campaign concepts, creative materials, messaging, and review items in a clear format.

3. Copy & Legal Review

I assisted with reviewing ad copy and legal documentation to support consistency, accuracy, and readiness before further approval or campaign use.

4. Team Communication

I communicated with creative, account, and copywriting stakeholders to track feedback, manage deadlines, and support campaign movement across internal workflows.

CAMPAIGN DECK

Google Slides Presentation

This embedded deck highlights campaign-related creative and presentation work connected to the Iovate Health Sciences digital campaign support project.

OUTCOME

This project strengthened my experience in agency campaign operations, creative support, cross-functional coordination, deck building, copy review, and regulated campaign review workflows. It also gave me exposure to how creative, account, copywriting, and review teams collaborate to support multi-brand digital campaign execution.

IOVATE HEALTH SCIENCES CAMPAIGNS