BRANDS
WORKED WITH
Paid Media • Analytics • Ad Operations
Detail-oriented Paid Media and Ad Operations professional specializing in Meta Ads, Google Ads, GA4 tracking, campaign QA, SEO, marketing analytics, and performance optimization.
Structured QA workflows for Meta Ads launch validation and conversion tracking.
Tools: Meta Ads Manager, Meta Pixel, GA4, Google Sheets.
Supported digital campaign execution, creative asset development, copy review, deck building, and cross-functional coordination for MuscleTech, Six Star Pro Nutrition, and Hydroxycut.
Tools: Google Slides, Creative Briefs, Copywriting, Legal Review, Campaign Operations.
SEO audit, keyword strategy, structured data, and technical optimization framework.
Tools: SEMrush, Google Search Console, Wix, Schema Markup.
Interactive KPI reporting, attribution modeling, and campaign performance visualization using Tableau.
Tools: Tableau, GA4, Looker Studio, Google Sheets.
Developed a Media Mix Model using regression analysis to evaluate channel effectiveness, estimate revenue contribution, and optimize marketing budget allocation.
Tools: RStudio, R, Quarto, Regression Analysis, Budget Optimization, Data Visualization.
Conceptual recommendation and event discovery platform architecture.
Tools: SQL, RStudio, React, Figma, Google Sheets.
Campaign support workflows with billing verification and launch troubleshooting.
Tools: Google Ads, Google Tag Manager, GA4, Looker Studio.
Applied econometric modeling techniques using RStudio to analyze marketing performance, test statistical assumptions, diagnose model issues, and evaluate variable relationships through regression analysis.
Tools: RStudio, R, ggplot2, dplyr, lmtest, sandwich, car, stargazer
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Supported paid media campaign setup across Meta and Google Ads, campaign QA, tracking validation, and internal reporting documentation.
Meta AdsGoogle AdsCampaign QAManaged Meta Business Manager assets, Meta Pixel implementation, paid campaign optimization, reporting systems, and reduced cost per lead by 25%.
Meta PixelCPCOptimizationCal Poly Pomona
2024 – Present
Cal Poly Pomona
Completed
Issued Mar 2025
Issued Sep 2024
Issued Jul 2023
Issued Sep 2025
Skillshop
Issued Mar 2026
Campaign setup, QA validation, Business Manager administration, tracking review, and launch troubleshooting.
Meta AdsGoogle AdsQADashboarding, KPI reporting, attribution analysis, campaign optimization, and analytics storytelling.
GA4TableauLooker StudioTechnical SEO audits, keyword strategy, schema planning, content optimization, and search recommendations.
SEMrushSchemaTechnical SEO